“SHARE THE COUNTER”: THE MIXOLOGY WORLD ANIMATES FLORENCE COCKTAIL WEEK WITH TWO NEW BAR TAGS

After a year and a half of pandemic induced shutdowns, a wave of enthusiasm hit Florence recently too. As a matter of fact, Italy’s first big in-person date on the spirits calendar was the sixth annual Florence Cocktail Week. Held from September 22 through 26, this one of a kind event designed to spotlight the Illva Saronno Group brands while focusing on the fine art of enjoying mixed drinks included two new episodes of the “Share the Counter” project. Devoted primarily to mixology aficionados, they featured the exceptional participation of two top bartenders: Nico de Soto, at the Rex Bar in Florence on Wednesday, September 22; and Erik Lorincz, at the Atrium Bar in the Four Seasons Hotel Firenze on Saturday, September 25. The two bartenders invented and presented an array of amazing cocktails all made with products from the ILLVA SARONNO portfolio.

In addition to Disaronno®, main sponsor of the events, Illva Saronno put on glorious display all of the group’s other principal brands: from the new Artic, first totally clear Premium Italian Vodka, pure and aromatic; to Rump@blic, a new range of rums created expressly for mixing purposes, equally ideal as a base for familiar drinks and startling concoctions; all the way to The Busker, the Irish whiskey with breakthrough status on the spirits scene. This recent Florence Cocktail Week also entailed a full-scale return to the “Share The Counter” Bar Tags, unique occasions for bringing together the world’s best bartenders so that they may try out and enjoy the great potential of a portfolio as complete and as compelling as Illva Saronno’s.

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